No Time? No Clue? No Problem.

The Ultimate Plan to Market Your Restaurant Like a Pro.

Because You Deserve More Than Trial-and-Error Marketing.

CLICK BELOW TO WATCH FIRST!

Enroll Now and Transform Your Restaurant Marketing

Click below to join the program and start seeing the results your restaurant deserves:


Welcome to URMP—Where Restaurant Owners Win at Marketing.


Tired of guessing what works?

Sick of wasting money on ads that don’t bring people back?

You’re in the right place.


URMP is a powerhouse community of restaurant owners and marketing pros who have figured out how to attract customers, capture data, and drive repeat business—without the stress.

Ready to join a group of people who get it? Let’s go.

A Monthly Training Program to Build the Ultimate Marketing Plan for Your Restaurant - With Support Every Step of the Way

We’ll work with you every step of the way to develop a customized marketing plan that helps you dominate The Five Core Restaurant Marketing Funnels:

In-Store:

Turn your 4-Walls into a sales-driving powerhouse.

Online:

Maximize your website and online presence.

Inbox:

Leverage email to keep customers coming back.

Social:

Engage your audience and grow your reach.

Community:

Build a local following & become the go-to spot.

The ABR Methodology

A = Attract

Stand out in a crowded market by creating marketing that grabs attention and draws customers in. Learn how to use compelling offers, eye-catching visuals, and powerful storytelling to attract new customers effortlessly.

B = Build

Strengthen relationships with your customers through personalized marketing that shows you care. Discover strategies to engage them in-store, online, and beyond to foster loyalty that lasts.

R = Retain

Turn first-time customers into lifelong fans. Implement proven systems to keep your best customers coming back, ensuring your restaurant stays top of mind and their first choice.

With the ABR Methodology, you'll have a clear, actionable plan to create marketing campaigns that work together to grow your business—step by step. Ready to get started?

MEET THE FOUNDER & CEO

Hey, I'm Matt Plapp!

For over 20 years, I’ve been helping independent restaurant owners like you attract loyal customers, increase repeat visits, and grow your business. As the CEO of Restaurant Marketing That Works, I’ve built my career on transforming how restaurants connect with their communities, using innovative strategies that deliver real results.

I’m the founder of America’s Best Restaurants, where we tell the stories of incredible local restaurants across the country.

I created DRYVER, a cutting-edge marketing software designed to help restaurants turn first-time visitors into lifelong customers.

I host the Restaurant Marketing Secrets podcast, where I share actionable tips and success stories from the trenches.

I’ve authored several books focused on marketing, customer retention, and making your restaurant the go-to spot in town.

My mission is simple: to help independent restaurants build lasting relationships with their customers and create growth that sticks. Let’s make your restaurant the next big success story!

So, Here Is How The Ultimate Restaurant Marketing Plan Works

Joining the program is $99/month OR $700 for an entire year's worth of access.

That means you get access to the EVERY Week's LIVE Webinar (and the recordings)!

You Get ALL Of This:

  • Weekly Live Training: Join Matt Plapp and his team for live, 30-minute sessions every week.

  • Access to 1-2-1 Support: Get answers to your specific challenges during weekly office hours.

  • A Complete Playbook: Tailored strategies to help you dominate each marketing funnel.

  • The ABR Methodology: Learn how to Attract, Build, & Retain your ideal customers.

  • 52 Done-for-You Campaigns: A full year of campaigns that align with your restaurant’s goals.

  • Step-by-Step Planning: A roadmap for marketing success, broken into manageable steps.

  • Community of Restaurateurs: Join a network of like-minded owners sharing tips and experiences.

  • Confidence and Clarity: Stop guessing and start executing a plan that works.

Ready to get started?

Your Restaurant Marketing

Success Roadmap

There’s no "falling behind" here.

No matter when you join, you get instant access to the exact strategies top restaurant owners use to attract new customers, drive repeat visits, and increase revenue.

Here's what you'll unlock inside URMP:

Build & Maximize Your Customer Database

Learn how to collect customer data & actually use it to drive sales.

Ads? Tough?

We Know. We Got It.


We simplify ads so they actually work for your restaurant.

Reviews: The Good, The Bad & The Ugly


Learn how to handle them all & turn feedback into more business.

Reels & TikToks? Let’s Chat About It.


Get practical strategies to create content that works (without dancing).

Holiday & Event Planning Done Right


Learn how to use holidays & local events to pack your restaurant.s visitors into loyal fans.

Retain Your Best Customers

Retain Your Best Customers

Learn how to keep your top customers engaged and excited. From email sequences to VIP events, discover ways to show them they’re valued.

Attract Attention. Get More Eyes on Your Brand.


Learn how to stand out and make people choose you over competitors.

Community Connections That Drive Business


Build local partnerships that bring customers in the door.

Build Sales. Keep Customers Coming Back.


Simple strategies that turn one-time guests into repeat regulars.

Menu Tweaks That Boost Revenue


Small changes that increase average check size (without annoying customers).

Building Offers That DON’T Suck


Stop discounting yourself into the ground. Learn how to create offers that drive traffic & profit.s.

How to Use AI to Work Smarter


Discover easy ways to use AI for menu planning, social media, customer messaging, and more..


Access to the URMP Membership Site:

Get ALL past recordings & expert-built resources

from America’s Best Restaurants.

A Facebook Group That’s Actually Helpful:

Join a community of restaurant owners & our team

for support, encouragement, and real talk.


Join today and start growing with proven strategies that actually work.

Enroll Now!

Here's what you get:

  • A playbook for marketing success, tailored to your restaurant.

  • Copy-and-paste guides to make implementation fast and easy.

  • Access to weekly office hours for 1-2-1 support from our expert team.

Just $99/month or $700 for the year