No Time? No Clue? No Problem.
The Ultimate Plan to Market Your Restaurant Like a Pro.
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Enroll Now and Transform Your Restaurant Marketing
Click below to join the program and start seeing the results your restaurant deserves:
A Monthly Training Program to Build the Ultimate Marketing Plan for Your Restaurant
We’ll work with you every step of the way to develop a customized marketing plan that helps you dominate The Five Core Restaurant Marketing Funnels:
In-Store:
Turn your 4-Walls into a sales-driving powerhouse.
Online:
Maximize your website and online presence.
Inbox:
Leverage email to keep customers coming back.
Social:
Engage your audience and grow your reach.
Community:
Build a local following & become the go-to spot.
The ABR Methodology
A = Attract
Stand out in a crowded market by creating marketing that grabs attention and draws customers in. Learn how to use compelling offers, eye-catching visuals, and powerful storytelling to attract new customers effortlessly.
B = Build
Strengthen relationships with your customers through personalized marketing that shows you care. Discover strategies to engage them in-store, online, and beyond to foster loyalty that lasts.
R = Retain
Turn first-time customers into lifelong fans. Implement proven systems to keep your best customers coming back, ensuring your restaurant stays top of mind and their first choice.
With the ABR Methodology, you'll have a clear, actionable plan to create marketing campaigns that work together to grow your business—step by step. Ready to get started?
MEET THE FOUNDER & CEO
Hey, I'm Matt Plapp!
For over 20 years, I’ve been helping independent restaurant owners like you attract loyal customers, increase repeat visits, and grow your business. As the CEO of Restaurant Marketing That Works, I’ve built my career on transforming how restaurants connect with their communities, using innovative strategies that deliver real results.
I’m the founder of America’s Best Restaurants, where we tell the stories of incredible local restaurants across the country.
I created DRYVER, a cutting-edge marketing software designed to help restaurants turn first-time visitors into lifelong customers.
I host the Restaurant Marketing Secrets podcast, where I share actionable tips and success stories from the trenches.
I’ve authored several books focused on marketing, customer retention, and making your restaurant the go-to spot in town.
My mission is simple: to help independent restaurants build lasting relationships with their customers and create growth that sticks. Let’s make your restaurant the next big success story!
So, Here Is How The Ultimate Restaurant Marketing Plan Works
Joining the program is $99/month OR $700 for an entire year's worth of access.
That means you get access to the EVERY Week's LIVE Webinar (and the recordings)!
You Get ALL Of This:
Weekly Live Training: Join Matt Plapp and his team for live, 30-minute sessions every week.
Access to 1-2-1 Support: Get answers to your specific challenges during weekly office hours.
A Complete Playbook: Tailored strategies to help you dominate each marketing funnel.
The ABR Methodology: Learn how to Attract, Build, & Retain your ideal customers.
52 Done-for-You Campaigns: A full year of campaigns that align with your restaurant’s goals.
Step-by-Step Planning: A roadmap for marketing success, broken into manageable steps.
Community of Restaurateurs: Join a network of like-minded owners sharing tips and experiences.
Confidence and Clarity: Stop guessing and start executing a plan that works.
Ready to get started?
Your 12 Month Road Map
January
Plan for Success in 2025
Learn how to set clear goals, define your marketing strategy, and map out your year for maximum success. Create a blueprint to keep you on track every step of the way.
February
Attract Free Attention
Master the art of organic marketing to get customers through your doors without spending a dime. From social media engagement to community events, discover cost-effective ways to grow your audience.
March
Attract Paid Attention
Explore paid advertising strategies that work. Learn how to create high-converting Facebook and Instagram ads that bring customers into your restaurant.
April
Build Sales with Loyal Customers
Unlock the power of your best customers by leveraging loyalty programs, personalized marketing, and exclusive offers to drive repeat visits.
May
Build Sales with Everyone Else
Develop strategies to convert occasional diners into regular customers. Create targeted campaigns that turn curious visitors into loyal fans.
June
Retain Your Best Customers
Learn how to keep your top customers engaged and excited. From email sequences to VIP events, discover ways to show them they’re valued.
July
Retain Everyone Else
Reignite interest from customers who’ve fallen off. Use win-back campaigns and tailored messaging to bring them back to your restaurant.
August
Mid-Year Reset
Reassess your goals, evaluate your progress, and adjust your strategy to ensure a strong finish to the year. Get refocused and realigned.
September
Attract Attention
Create buzz around your restaurant with seasonal promotions, community partnerships, and attention-grabbing content that draws in new customers.
October
Build Customer Sales
Learn advanced sales techniques to increase average check size. Use upselling strategies, limited-time offers, and menu tweaks to boost revenue.
November
Retain Your Customers
Prepare for the holiday season with campaigns designed to keep your restaurant top of mind. Strengthen customer relationships with festive promotions.
December
Reflect & Plan for 2026
Wrap up the year by analyzing your successes and challenges. Set your sights on 2026 with a detailed plan for continued growth and improvement.
Enroll Now!
Here's what you get:
A playbook for marketing success, tailored to your restaurant.
Copy-and-paste guides to make implementation fast and easy.
Access to weekly office hours for 1-2-1 support from our expert team.
Just $99/month or $700 for the year